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You run the business. I make it run smoother.

No tech to learn. No tools to babysit.

Let’s talk
Me

I solve puzzles for a living.

  • Puzzles. Untangling a messy problem is the best part of the job.
  • Business first, code second. Describe the problem. I’ll find its shape.
  • Simple over clever. The smallest thing that works, shipped, then improved.
  • AI graduate, University Malaya. Building for businesses since 2022.
  • SwipeyFull Stack Engineer · 2024 – present

    Fintech. Cards, expenses and payables for SMEs.

  • Reluvate TechnologiesFull Stack Engineer · 2022 – 2024

    AI and automation systems for businesses.

  • DeloitteTechnology Analyst · 2022

    Technology strategy. How large companies decide.

Sound familiar?

You don’t need more tools. You need them to fit your business.

You tried it yourself
  • ChatGPT wrote the script. It broke on real data.
  • Zapier worked. Until the first exception.
  • The SaaS does 80%. Not your 20%.
  • Three Google Sheets. One formula nobody dares touch.
You’d rather not touch tech
  • No time to learn another tool. You have a business to run.
  • Not sure what to ask a developer for. So nothing gets built.
  • Vendors sell software. You wanted the problem gone.
  • Your team copy-pastes all day. Between systems that don’t talk.

Either way, the work still gets done by hand.

What it actually takes
You have

Your business

You know how it runs, and where it hurts.

Already exists

The tools

AI, automation, the SaaS you already pay for.

The missing piece · me

Making them fit

I learn how your business runs, then build what holds up on real data, every day.

Not sure where to start? That is the diagnosis. It is free.

Let’s talk
What I build

Two examples. Built around how you already work.

Customer onboarding, automated

Now
Sign-up, welcome, invoice, account. Four people, two days.
After
One form. Minutes.
Why DIY stalls
ChatGPT writes each step. It can’t keep five systems in sync.

A finance dashboard from your Excel

Now
“Are we making money this month?” takes an afternoon.
After
One screen. Live, from the same file.
Why DIY stalls
Templates fit everyone’s business. Not yours.
How I work

Diagnose, fix, stay. One price, agreed up front.

  1. 01

    Diagnose

    Half a day in your operations. Your top three time sinks, and whether they’re worth fixing.

    Free
  2. 02

    Fix

    The smallest tool that works. Fixed price, two weeks max.

    Sized to your business
  3. 03

    Stay

    Optional. I’m your tech department. Message me, I handle it. Four hours a month.

    Sized to your business, only if you want it
Straight talk

Five things I won’t do.

  • Waste your time. A straight answer in the first call, even if it’s “don’t build this”.
  • Build big when small works. Often the fix is not software at all.
  • Charge by the hour or pad the scope. One price, agreed before I start.
  • Make your staff learn a tool they’ll hate. It fits how they already work, or it fails.
  • Say it works when it doesn’t. You get the real number, good or bad.

Overselling makes me uncomfortable. If it’s not worth your money, I’ll say so.

Done before

Not a first attempt. A first price.

  • Business onboarding, end to end. Sign-up to approved account at a fintech: documents, e-signing, consent, review. No PDFs emailed back and forth.
  • Finance operations, streamlined. Card spend, bill payments and expense exports for SMEs, with the fields their accountants actually ask for.
  • 80% less manual order entry. F&B business, Malaysia. Orders typed by hand every night, now automated. No new app for staff.
Founding rate · 3 spots in 2026

Pay only if it worked.

First three clients at a founding price. The work is the same.

  • Free diagnosis.
  • One fix, two weeks max, at a founding price sized to your business.
  • Pay after 30 days, only if the number moved. Otherwise no invoice.
  • Retainer only if you want one. Founding rate, sized to your business.
  • You give me a case study with real numbers.
Claim a spot